Regnum Supplies Limited is a leading wholesale distribution company specialising in high-quality imported goods. The company focuses primarily on edible products and essential consumer goods, offering value-driven solutions to retailers and consumers across Nigeria. Since its inception, Regnum has evolved from a conventional wholesale distributor into a digitally adaptive business, aligning with modern ecommerce trends and shifting consumer preferences. By combining quality assurance with competitive pricing, Regnum continues to carve a strong presence in the Nigerian market for imported products.
Challenges Encountered
As the company expanded, it encountered several operational challenges common in wholesale distribution:
1. Untracked Product Expiry:
Inventory often contained items nearing expiration, but without a digital alert or tracking system, staff discovered these too late, leading to frequent product giveaways or losses.
2. Disconnected Customer Channels:
The business actively engaged customers through social media platforms like WhatsApp and Instagram but needed an integrated system, such as Odoo, to also support direct quoting and streamlined communication across these channels.
3. Stock Replenishment Concerns:
The company preferred receiving real-time low stock alerts instead of automated purchase orders, allowing for a more controlled and deliberate restocking process.
4. Complex Expiry Scenarios:
They faced challenges with products in the same batch carrying different expiration dates. They needed a system that could accurately capture and track expiration data, even down to the pack and unit level.
5. Barcode Management Gaps:
There was no digital process to scan barcodes to retrieve product data or track items by barcode variations (bulk vs piece units).
6. POS Limitations:
There was no structured receipt template or standard printer, and they needed a way to handle split-category sales and unpaid POS transactions.
Engagement with erpSOFTapp
Regnum partnered with erpSOFTapp to transform its operations using the Odoo ERP platform. After understanding Regnum’s specific requirements through a detailed requirement-gathering session, erpSOFTapp deployed tailored Odoo modules to address operational pain points, improve accuracy, and align processes with Regnum’s business model.
Key Operational Tools Implemented
- Inventory Management:
Expiration dates are now tracked at the unit level, even within the same batch. Odoo sends alerts for items approaching expiry, enabling the business to pause sales in advance and create room for proactive actions such as discounting or repurposing
- Barcode Integration:
Regnum now scans products using barcode scanners to instantly view item details in the system. The system supports multiple barcode types, enabling differentiation between pack and piece-level items.
- WhatsApp & Instagram Integration:
Quotations and product information can now be sent directly via WhatsApp and Instagram, aligning with customer behavior and eliminating slow email-based communication.
- Smart Reordering:
Instead of auto-generating purchase orders, Odoo now provides stock level alerts when thresholds are crossed, leaving the purchase decision to the team while preventing stockouts.
- Point of Sale (POS):
erpSOFTapp helped design a custom receipt template and identified compatible thermal printers. The POS module now handles unpaid sales gracefully, allowing staff to serve the next customer while holding previous orders.
- Category-Based Accounting & Reporting:
Sales across different product categories are now tracked independently. With Odoo, payments can be allocated to the appropriate accounts, while reports are generated by category—even when items from multiple categories are included in a single transaction.
Results Achieved
Since implementing Odoo, Regnum has experienced:
1. Reduced Product Loss: With expiry alerts and improved stock visibility, the business has significantly reduced losses from expired goods.
2. Faster Customer Engagement: WhatsApp/Instagram integration has drastically improved response times and customer satisfaction.
3. Controlled Stock Replenishment: Regnum maintains manual oversight while still benefiting from real-time system alerts.
4. Efficient Sales Management: Barcode scanning, receipt issuance, and POS features now align with daily sales activities.
5. Improved Financial Tracking: Revenue from different business arms is now easily tracked and reconciled using Odoo’s reporting tools.
6. Smarter Expiry Product Handling: Products nearing expiration are now flagged early, enabling timely strategic actions such as targeted promotions or internal buyback decisions.
Conclusion
With Odoo ERP and erpSOFTapp’s tailored implementation approach, Regnum Supplies Limited has successfully transitioned to a more controlled, data-driven, and customer-aligned business model. The integration of smart inventory tracking, digital communication, and flexible POS solutions has positioned Regnum for continued growth and profitability in Nigeria’s dynamic consumer goods market.
Company Name: Regnum Supplies Limited
Location: Nigeria
Industry: Wholesale and Retail – Edible Consumer Goods
Apps: Inventory, Sales, POS, Purchase, WhatsApp/Instagram Integration, Accounting
Odoo Users: 3
Hosting type: Odoo Saas
Odoo Version: 18
Go-Live Date: June 2025
Case Study: Regnum Supplies Limited’s Digital Transformation with Odoo ERP